Manufacturer catalog
Samel-90 is a Bulgarian electronics and defense manufacturer in Samokov whose public product line spans military communications, radio-frequency jamming, counter-IED and counter-drone equipment, command-post vehicles, ground radar, MANPADS launchers, and unmanned systems. The company traces its origin to a 1964 military-equipment plant supplying electronic communication equipment for the Bulgarian Army, and current official material presents Samel-90 as a producer of both defense and civil electronics.
2 weaponsSamel-90's defense significance is concentrated in electronic warfare and communications. Its official artillery-jammer material describes single-use radio jammers delivered by 122 mm, 130 mm, 152 mm, and 155 mm cargo artillery shells to create active barrage jamming across tactical HF and VHF radio bands from 1.5 to 120 MHz. That product family is the public context behind the cataloged HS30 jamming round.
The manufacturer has also moved into unmanned and armored-vehicle work. Samel-90's SAMJET product material describes a compact electric loitering munition with rocket-assisted launch, up to 100 km range, a 2 kg anti-armor warhead in the published brochure, and a common ground-control station. Janes reported that SAMJET was unveiled at HEMUS 2024 as a Bulgarian-designed one-way attack UAV, while RFE/RL reported in 2025 that Samel-90 was assembling Samjet drones and anti-drone systems at its Samokov factory.
Cataloged 152 mm electronic-warfare artillery round tied to Samel-90's official artillery-jammer family, which covers tactical HF/VHF radio bands and is delivered by artillery cargo shells.
Sources: Samel-90 Artillery Jammers
Official Samel-90 product material and Janes reporting describe SAMJET as a Bulgarian loitering munition or one-way attack UAV with rocket-assisted launch, electric propulsion, and a portable ground-control station.
Sources: Samel-90 SAMJET, Janes SAMJET at HEMUS 2024Samel-90's official company history says the business was established in 1964 as a military equipment plant supplying electronic communication equipment for the Bulgarian Army.
Sources: Samel-90 About Us
Defence Blog reported that Samel-90 and International Armored Group opened a Samokov armored-vehicle production facility through the SAMARM joint company.
Sources: Defence Blog SAMARM Facility
Janes reported that Samel-90 unveiled SAMJET at the HEMUS 2024 defense exhibition in Sofia as its Bulgarian one-way attack UAV proposal.
Sources: Janes SAMJET at HEMUS 2024
RFE/RL reported from Samokov that Samel-90 was producing Samjet drones and anti-drone systems, with factory officials describing recent growth in drone production capacity.
Sources: RFE/RL Inside Bulgaria's Kamikaze Drone Factory
Samel-90 publishes useful product-level material, but some corporate registry and ownership details remain easier to verify through reporting than through machine-readable public filings. This profile therefore separates official product claims from independent reporting on ownership, production, and market activity.
Category
Crewed aircraft, drones, and loitering munitions.
Category
Standalone missiles, bombs, rockets, torpedoes, and guided or unguided explosive payloads.